April 15, 2024

Retail and crew training in focus at AmberSky 2024

AmberSky 2024 took place from February 13–15 at the Radisson Blu Latvija Conference and Spa Hotel in Riga, Latvia. The event was billed as a one-stop shop for onboard retail and ancillary revenue solutions and attracted 25 suppliers plus 24 airlines and operators.

The event’s sponsors included Retail inMotion, LSG Sky Chefs and Hanse Distribution.

The opening ceremony of AmberSky 2024.
The opening ceremony of AmberSky 2024.

Representatives from airline cabin crews were invited to attend AmberSky to participate in training workshops. They included training about the various types of passengers who fly and how to engage with them effectively to make sales.

Emma Hicks, from Marabu Airlines, was named Star Sales Person of AmberSky 2024 at the gala dinner on the final night. Norwegian‘s Mathias Ola Friman and Mikkel Rasmussen were awarded the star sales team gold medal.

Sophie Hendriks (left) with The Vegetarian Butcher team at AmberSky 2024.
Sophie Hendriks (left) with The Vegetarian Butcher team at AmberSky 2024.

Sophie Hendriks, International Business Development Manager at The Vegetarian Butcher, said of AmberSky: “It’s very focused for retail onboard…We received upfront a schedule with over 22 airlines, where we have a conversation with an airline every 30 minutes.”

“The first day we had conversations with cabin crew. It is interesting to also hear from their side, what they are looking for and also what their passengers are asking for. Then on both the second and third days, we had around 10 meetings with different airlines. The 30 minutes gives us focus to talk about who we are and also what the airline is asking for,” she explained.

Diageo's Ryan Stell and Melissa Broomes at the company's stand at AmberSky 2024.
Diageo’s Ryan Stell and Melissa Broomes at the company’s stand at AmberSky 2024.

Ryan Stell, Key Account Manager – Airlines New Business at Diageo, explained his company had several objectives in attending AmberSky 2024: “One of the first and foremost is announcing Diageo’s presence and our commitment and investment in growing the airlines’ channel. We really see the opportunity here. We need to act like we belong as a supplier. We have a tremendous portfolio of brands, so we’re here to get the buzz out.”

The Homemade Bread Chips team from Ukraine.
The Homemade Bread Chips team, wearing traditional Ukrainian dress, at AmberSky 2024.

Seeking new customers, Tetiana Kasko, Export Manager at Homemade Bread Chips, and CEO Taisa Grigorieva drove the 1,130km to Riga from their production base in Lviv, Ukraine. Commercial flights are currently not taking off from Ukrainian airports. They transported samples of their company’s naturally flavoured, vegan rye bread snacks.

The SkyTender team at AmberSky 2024 in Riga, Latvia.
SkyTender at AmberSky 2024 in Riga, Latvia.

Plans are already underway to host AmberSky 2025 in Riga. It is likely to be held in mid-February and will take a similar format to the 2024 edition. Organisers anticipate next year’s version being twice the size of AmberSky 2024.

Zigmars Valujevs, a Co-Organiser of AmberSky 2024, which took place from February 13-15 in Riga, Latvia.
Zigmars Valujevs, a Co-Organiser of AmberSky 2024, which took place from February 13-15 in Riga, Latvia.

“AmberSky is definitely coming in 2025 as well. It will be February as this is the quietest month in the airline business and the best possible time for managers to go out of their offices and explore market possibilities,” affirmed Zigmars Valujevs, one of the Co-Organisers of AmberSky 2024.

ambersky.lv

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