Air New Zealand is set to introduce Māori-inspired uniform for cabin crew and ground staff.
The collection, which will be rolled out from 2026, was crafted in partnership with designer Emilia Wickstead and tā moko artist Te Rangitu Netana. It is described as a blend of ‘vibrant colours’ and ‘creative prints’.
Key pieces include ‘The Fine Print – Dress’ with kōwhai print and a tūī knot neckline; ‘The Collective Thread – Shirt’ comprising purapura whetū patterns and a tūī knot neckline; ‘The Wrap Around – Trench’ with a purple pinstripe and ‘The Runway Cut – Waistcoat’ for men.
A traditional Pacific Island garment, ‘The Woven One – le Faitaga’, is to be trialled by Pasifika team members and supports the airline’s commitment to inclusivity.
New designs for pilots include a bold pinstriped suit with a kiwi feather print lining.
Greg Foran, CEO of Air New Zealand, said: “For us, this is more than just a uniform. It is a celebration of our people, our culture and our values. Our new uniform encapsulates everything we stand for – a combination of innovation, rich cultural heritage and a deep sense of pride and belonging.”
Netana added: “Each print is a story, deeply rooted in the traditions and values of Aotearoa. The patterns on this uniform are a reflection of the land, sea and connections that bind us all as Kiwi.
“As a Māori artist on the world stage, I feel a deep responsibility in ensuring our culture is represented in a way that is authentic and meaningful. I’m proud that these designs have found a place in Air New Zealand’s uniform, bringing te ao Māori to designs that show up all over the world.”
The new uniform will initially be revealed during an onboard wearer trail commencing in May 2025. A testing and feedback phase will follow, before a full network roll out in 2026.
