Immfly, Wizz Air and gateretail have launched a joint digital cabin initiative that brings together onboard retail, connectivity and operational data into a single integrated platform.
Announced on 25 March 2026, the programme combines Immfly’s digital cabin technology with gateretail’s inflight retail expertise and a connectivity solution powered by Equilux and the Iridium satellite network. The aim is to improve the passenger experience, increase onboard revenue and support more efficient operations through real-time data.
Ian Malin, Chief Commercial Officer at Wizz Air, said: “This launch is about rethinking what the onboard experience looks like in a low-cost environment. We are investing in smart, scalable technology that gives customers more control and more choice, from ordering at their seat to staying connected in the air.”
“At the same time, it helps our crews deliver a faster, more seamless service,” he added.
Bluetooth in-seat ordering
A key milestone in the programme is the rollout of Bluetooth-enabled in-seat ordering across Wizz Air’s fleet of more than 260 Airbus A320 and A321 aircraft.
Passengers who download the airline’s app before flying can browse and purchase food, beverages and retail items directly from their personal devices, even without internet access. Orders are transmitted to crew via Bluetooth, helping to reduce waiting times and improve service flow onboard.
The system is integrated with gateretail’s onboard retail platform, enabling a more responsive and data-driven retail offer.
Jose Lirio, VP at gateretail, said: “In-seat ordering by Bluetooth represents an important breakthrough for both passengers and airline partners. It gives passengers a more seamless way to shop the onboard offer, while giving crew real-time visibility to support efficient fulfilment.”
He added that the solution is designed to “strengthen engagement and unlock greater revenue potential”.
UK connectivity trial underway
Alongside the retail rollout, the partners have launched a six-month Proof of Concept (PoC) for a low-bandwidth connectivity solution across five UK-based aircraft.
Powered by Immfly’s Equilux server and the Iridium satellite network, the trial enables a suite of onboard services including wireless inflight entertainment (W-IFE) purchases, messaging packages such as WhatsApp bundles, in-seat ordering and live payment authorisation.
The platform also delivers real-time flight information, moving maps and destination content, while introducing cockpit integration for operational data sharing.
This includes tools to support route planning, fuel optimisation and cost efficiencies through real-time insights.
Fernando Guinea, President of Immfly, said: “With Immfly’s unified digital ecosystem at the core – combining retail, connectivity, and operational data – we’re enabling Wizz Air to elevate every aspect of the onboard experience.
“From Bluetooth in-seat ordering to real-time operational insights, this programme demonstrates how Immfly’s technology drives stronger engagement, higher retail performance, and meaningful operational and commercial efficiencies.”
The modular system has been designed for rapid deployment with minimal operational impact. If successful, the connectivity programme could be extended across additional aircraft.
