WESSCO International creates onboard and in-room service products for airlines, hotels and cruise lines that enhance the traveller experience. Founded by Bob Bregman in 1979, the company continues to thrive today with his son, Nick Bregman, as CEO.
“WESSCO International was founded with a vision to provide high-quality products to the airline industry, starting with custom amenities,” says Bregman. “Over the decades, the company has expanded its reach beyond airlines. Our product offerings have also evolved, from traditional amenities to more innovative solutions.”
With a focus on developing products that enhance passenger comfort and satisfaction, it provides tailored solutions to meet the needs of each operator. Transitioning from merely offering products to collaborating closely with clients as a strategic partner allows WESSCO to deliver more premium experiences for passengers.
Setting industry standards
Reflecting on proud milestones from the past 20 years, Bregman shares: “We were among the first in our industry to embrace environmentally-friendly practices by introducing a line of sustainable amenities. This dedication to sustainability has deeply resonated with both our clients and passengers. We have also expanded our footprint beyond the USA, allowing us to get in front of global audiences.
“In more recent years, we’ve launched a range of cutting-edge products, including tech-enabled amenities that align with the modern traveller’s wants – smart packaging, wellness-focused and more.”
In terms of challenges, the effects of industry volatility, recession and the COVID-19 pandemic have tested WESSCO’s agility. The global supply chain has also become more complex, creating challenges when it comes to sourcing materials. The rise of digital technologies has changed the landscape, but by embracing the shifts and staying at the forefront of tech innovation, WESSCO continues to adopt a forward-thinking attitude to business.
Looking forward
When it comes to future trends, Bregman says: “The next 10-20 years will be driven by trends including a deeper focus on personalised experiences, increased demand for sustainability, integration of technology into the passenger experience and an increased focus on health and wellness.
“I’m particularly excited about the potential for collaboration and innovation in the industry. Our core values – quality, integrity and innovation – are as relevant today as they were when my father founded the company over 40 years ago.”
