Milk has rolled out a series of children’s amenity kits in the UAE.
The UK-based agency was appointed by Alpha Group to create a series of “innovative and engaging” family entertainment solutions for Air Arabia and The Lounge at Sharjah International Airport.
Aimed at passengers aged between three and 12 years, the first children’s amenity kit is now being used.
Milk aims to enhance kids’ travel experiences by offering educational and entertaining content that “leaves lasting memories”.
The project was secured after meeting the Alpha UAE team at the World Travel Catering & Onboard Services (WTCE) Expo in Hamburg.
Aimee Johnstone, Client Services Director at Milk, said: “We are delighted to have been appointed by Alpha UAE to support two of the Middle East’s most iconic travel brands. Our focus will now be on developing engaging, age-appropriate content that aligns with both brands’ values.”
Mark Whelan, General Manager at Alpha UAE, added: “We were really impressed with Milk’s experience alongside its strategic and creative thinking. We are very confident the new kits will resonate with young travellers, and we look forward to seeing them being rolled out.”
