A new sustainability feature is set to debut at this year’s WTCE.
The product showcase area and trail is titled Steps to Sustainability.
Eco innovations shaping 2024 will be the focus of its dedicated product showcase area in Hall A1. Among the brands in the spotlight are Sustainaholics, Hello Straw, Onyx Plast and Ly Company Italia Sri.
The trail, meanwhile, will highlight 19 exhibitors including Royal Smilde, first-time exhibitor Ecoffee Cup, Cocohagen, Reedbut Group, Linstol, Formia and Plane Talking Products.
Co-Founder of the Aviation Sustainability Forum (ASF) and WTCE’s sustainability ambassador Matt Crane curated the line-up.
Sustainable brands Ly Company Group and Deli Lites will also be exhibiting for the first time.
Polly Magraw, Event Director at WTCE, said: “We are thrilled to introduce the Steps to Sustainability trail at WTCE this year. It’s a testament to our commitment to driving positive, eco-friendly change within the industry and providing a platform for the latest advancements in sustainable travel solutions.
“A big thank you to Matt Crane and the ASF for supporting us on this journey to showcase the strides being made by companies in terms of helping the travel industry to be greener. We’re looking forward to seeing the trail come to life at WTCE.”
WTCE will take place at Hamburg Messe from May 28-30 2024.
