July 21, 2024

World of Zing relaunches cocktail range

World of Zing has relaunched its range with 15 ready-to-drink (RTD) cocktails in Frugal paper bottles. 

Seasonally changing flavours include Kaffir Lime ‘Picante’ Margarita, Blood Orange Negroni, Rhubarb Cosmopolitan, Spiced Pineapple Mai Tai, Espresso Martini and Passionfruit Martini. At 70cl, each tipple has been mixed to ‘bartender strength’ at 15-18% alcohol by volume (ABV).

The Frugal paper bottle is made up of a 94% recyclable paperboard outer and uses up to 77% less plastic than plastic bottles. It is five times lighter than a normal glass bottle and requires less protective packaging, with lower transport costs and a carbon footprint six times lower than a normal glass bottle.

Consumers can flatten empty bottles once consumed to reduce space requirements, in turn decreasing waste costs.

Pritesh Mody, founder of World of Zing, said: “We are thrilled to launch the UK’s first range of cocktails available in Frugal Paper Bottles, marking the start of an exciting new chapter for World of Zing. Since launching in 2014, World of Zing has paved its own successful path with category-redefining pre-batch cocktails that can now be found in some of the UK’s leading retailers and hospitality operators. 

“With this new bottle, World of Zing is once again disrupting the industry with a packaging format that provides game-changing operational and environmental benefits, as well as creating positive conversations amongst consumers.”