West Entertainment has formed a partnership with Qloo, a leading cultural AI company to provide the airline industry with Jetset AI, bringing intelligence around content and passenger preferences.

This will enable West to empower airline clients with a variety of new revenue generating initiatives while strengthening customer satisfaction scores.

Qloo’s AI has mapped over 750 billion cultural correlations across a catalogue of more than 150 million cultural entities and over 4 billion individual opinions.

The AI partnership and machine learning solution will predict consumer tastes across over a dozen major categories, including music, film, television, podcasts, dining, nightlife, fashion, consumer products, books and travel. Jetset AI will offer completely anonymised insights and recommendations adhering to the strictest regulatory standards in data processing.

The solution will enable airlines to build a 360-degree view of its passengers, opening up new brand partnerships, and through deeper engagement, offer personalisation such as trip planning and destination recommendations.