An iconic ‘Fly Virgin Atlantic’ jumper, made famous by Princess Diana in the 1990s, is being made available for purchase again following its sell-out launch last year.
Known as the People’s Pullover, it will be available to buy via Virgin Atlantic’s Retail Therapy online store, which is operated by Tourvest, from 9am tomorrow (January 27). It will not be available to buy on board.
Retailing at £59 for adults and £47 for children’s sizes, £10 from each jumper sold will be donated to Save the Children to support children affected by crises worldwide.
Virgin Atlantic has an ongoing partnership with Save the Children, supporting children in communities impacted by disaster, such as climate-related events or regional conflict.
The replica crewneck sweatshirt quickly sold out when it was launched last year to mark the 30th anniversary of Princess Diana wearing the original jumper on November 20 1995.
Sophie Woodford, Head of Creative and Design at Virgin Atlantic, said: “Princess Diana’s Virgin Atlantic jumper became an icon of freedom and individuality. Replicating it for Save the Children lets us celebrate her legacy with a fresh twist, combining style, purpose and a little Virgin Atlantic spirit along the way.
“Our collaboration with Save the Children is rooted in a shared commitment to ensuring that children affected by disasters receive the care and resources they need. Through initiatives like this, we can harness the power of our incredible people and use our business as a force for good in the communities we serve and create meaningful change.”
