May 21, 2024

Virgin Atlantic elevates A350 experience

Virgin Atlantic has unveiled a series of new experiences that will be exclusively available on its A350s, which have been designed specifically with its leisure passengers in mind.

‘The Booth’ is the latest innovation in Virgin Atlantic’s social spaces and is available on its A350s with a leisure configuration. Tucked away in the Upper Class cabin, The Booth aspires to create a cosy corner, providing comfy lounge style seating. It offers a number of experiences for two, including private dining and wine and cognac tasting.

The wine tasting experience will see drinks by The Uncommon – a UK-based producer of canned wine – feature for the first time onboard Virgin Atlantic. Passengers in The Booth will be able to sample a selection of three wines from The Uncommon, which include an English White and Rose, alongside a lighter spritzer.

For passengers seeking a slightly richer experience, a cognac tasting experience with chocolate pairings courtesy of Delamain is also available. Delamain has been crafting cognacs for over two centuries and across nine generations. Every passenger taking part in the tasting experience will receive a tasting glass to keep as a memento of their Virgin Atlantic journey.

Further experiences on offer in The Booth include ‘Dinner for Two’ private dining for two and ‘Game Time’ where guests can compete with their travel partner thanks to exclusive Virgin Atlantic playing cards.

Passengers on the airline’s London Heathrow to Orlando flights, which is at the heart of Virgin Atlantic’s leisure programme, will be the first to partake in the Booth’s new experiences.

Corneel Koster, chief customer and operations officer at Virgin Atlantic, commented: “We always strive to create brilliantly different experiences for our customers and the introduction of The Booth demonstrates this perfectly. We’re famous for our onboard social spaces and The Booth elevates the customer proposition for our leisure travellers to new heights.

“Whether that’s sampling the leading English wines from The Uncommon, sipping Delamain’s signature cognac or simply enjoying a game of rummy at 38,000 feet, we’ve got something on offer to suit every one of our customers’ tastes.”

The Booth was designed collaboratively by Virgin Atlantic’s in-house design team alongside London design agency Factorydesign.