United Airlines and Demeine Estates have partnered to offer Polaris Business class passengers fine wines from Heitz Cellar and Stony Hill.
From April, passengers can experience luxury wines from Lawrence Wine Estates’ renowned Napa Valley portfolio, creating a premium onboard experience.
The partnership marks United’s first-ever, multi-year wine deal and reflects the airline’s ongoing investment to elevate its food and beverage offerings.
Since late 2023, the airline has focused on a wine programme overhaul, expanding its range of restaurant-quality, premium wine brands.
Just as Heitz Cellar Napa Valley Cabernet Sauvignon and Stony Hill Napa Valley Chardonnay are flagships for the iconic wineries, United Polaris is the benchmark for excellence for premium cabin travel.
Aaron McMillan, Managing Director, Hospitality Programs at United Airlines said: “United passengers expect the absolute best quality, whether that’s in terms of service or inflight offerings and these wines from Demeine Estates are no exception.
“It’s our hope that the addition of Heitz Cellar and Stony Hill wines to our Polaris offerings will further demonstrate our commitment to making the inflight experience the best it can be.”
“We are excited to embark on this partnership with United Airlines to bring fine wines from Heitz Cellar and Stony Hill to the skies,” said Philana Bouvier, President of Demeine Estates.
“We are proud to offer pre-eminent Napa Valley wines of the highest quality from historical, multi-generational estates. This partnership, along with working closely with David Devine and MJDA, with United aligns closely with Demeine Estates’ values and we are thrilled to offer options for travellers to taste and experience Napa Valley history onboard.”
