June 25, 2024

Twinings targets food service sector

Twinings is launching its ‘Superblend’ range of infusion teas into the food service sector, in response to popular demand.

The range uses botanicals blended with natural fruit flavours, vitamins and minerals to promote general health and wellbeing.

The range includes Focus –mango, pineapple and ginseng; Glow – strawberry, cucumber, green tea and aloe vera; Digest – spearmint, apple, rooibos and baobab; Calm – spiced camomile and vanilla with roasted chicory root, and Sleep – spiced apple and vanilla with camomile and passionflowers.

The natural teas are currently driving category growth for Twinings and have a repeat purchase rate of 35% in the retail sector.

“We’re seeing a decline in consumers drinking black tea and as more adopt healthier options such as fruit and herbal teas,” said Lucy Chappell, tea specialist at Twinings. “Consumers are increasingly looking for products that taste good and do good while maintaining a busy lifestyle.”