Touch Inflight Solutions (Touch) has announced an expanded partnership with Parrot Analytics to predict passenger entertainment preferences, driving satisfaction and loyalty for its airline partners. The collaboration will enable Touch to deliver unique, data-driven content strategies to its airline partners.
Touch provides next-generation inflight entertainment (IFE) solutions while Parrot Analytics supplied global entertainment analytics. The collaboration will combe Touch’s proprietary data on inflight passenger content preferences with Parrot Analytics’ platform. This means passengers will enjoy entertainment that aligns with their evolving tastes, ultimately enhancing their satisfaction and loyalty.
It will result in Touch gaining access to a broader range of insights and data. This encompasses unlimited access to the world’s largest behaviour, affinity and audience insight datasets for TV, movies and talent; daily demand data dating back to 2015; extensive analysis capabilities and visualisation frameworks; proprietary context metrics and demand data.
The collaboration with Parrot Analytics will enhance its ability to understand the specific tastes of each airline’s passengers. This understanding empowers Touch to predict future trends accurately, creating inflight entertainment experiences that enhance passenger satisfaction and foster deeper brand relationships.
The partnership underscores the industry-wide shift towards personalised experiences. In a competitive landscape, this positions airlines to differentiate themselves by using data-driven insights to transform inflight entertainment.
This approach delivers value for discerning travellers and airlines seeking to enhance service quality and secure passenger loyalty.
“The importance of aligning content strategies with passenger interests cannot be overstated. This necessity stems from the diversity of the audience and their continually evolving tastes. In the fast-paced world of entertainment, staying relevant requires agility and insight. Parrot Analytics stands as a crucial tool in this context, offering the capability to deeply understand passenger preferences, enabling the effective curation of personalised content recommendations designed to precisely match the specific preferences of each passenger,” said João Chaves, Vice President of Customer Services and Operations at Touch.
Alejandro Rojas, Vice President of Applied Analytics at Parrot Analytics commented: “We are thrilled to partner with Touch to empower airlines to deliver exceptional in-flight entertainment experiences.”
“Incorporating comprehensive global audience demand data will help with efficient programming when licensing content for airlines. This way airlines differentiate themselves by delivering content that matches each passenger’s taste and mood on every domestic or international route in every market of origin or destination,” continued Rojas.
By partnering with Parrot Analytics, Touch joins companies including Disney+, HBO Max and Amazon which are leveraging data-driven insights to shape their content strategies.
