June 24, 2024

SWISS unveils new ‘SWISS Senses’ air travel experience

Swiss International Air Lines (SWISS) has announced it will offer its passengers a new, more personalised ‘SWISS Senses’ air travel experience from 2025 onwards. This will include a redesigned cabin for the airline’s long-haul aircraft fleet.

SWISS First, SWISS Business and SWISS Economy will be redesigned, while the SWISS Premium Economy which was introduced in 2022 will be retained. SWISS will gradually install the new cabins throughout its long-haul fleet from 2025 onwards. Its new Airbus A350-900s will be delivered with the new interior installed.

“This is the most comprehensive cabin renewal in the history of our company,” says SWISS Chief Executive Officer Dieter Vranckx. “As a premium airline, we want to pay due and full regard to our customers’ desire for more individuality. And with this extremely high-quality product, we can continue to meet all our high aspirations.”

The redesigned long-haul cabin will feature a colour scheme including warm and muted tones such as claret, anthracite and beige, aiming to convey a sense of comfort and calm. The new concept also extends to SWISS’s first-ever suites, which will be offered in SWISS First and parts of SWISS Business. All seating classes will also feature new Human-Centric Lighting to help alleviate jet lag.

A new inflight entertainment system with bigger screens and connection options for passenger’s own personal devices will also be provided in all seating classes.

“With ‘SWISS Senses’ we’re making our customers’ air travel an even more personal and more sensual experience,” adds SWISS Chief Commercial Officer Tamur Goudarzi Pour. “With its deep devotion to detail, our new long-haul cabin will give our passengers a particular feeling of warmth and well-being – a cosy and comfortable yet also functional environment in all our travel classes.”

The new SWISS First suites will offer passengers total privacy with closable sliding doors, a spacious personal wardrobe, a large seat table, seat heating and cooling, a wireless charging station and a screen display that is as wide as the suite itself. The cabin’s centre suite can also be configured to suit two people travelling together.

The redesigned SWISS Business cabin aims to meet a wide range of wishes and needs. In addition to ‘classic’ Business Class seats, the new cabin offers various further seating options such as double seats for passengers travelling together. Selected seats can also be closed off with a sliding door. All the new SWISS Business seats feature seat heating and cooling and a wireless charging station.

SWISS Premium Economy Class will remain an integral feature within the new air travel experience. SWISS was the first airline in the Lufthansa Group to introduce the new Premium Economy seat with its 48-centimetre width and its almost one-metre pitch.

The new SWISS Economy cabin will be equipped with comfortable and functional seats. Seat pitch has been increased. Every seat will also feature a more than 13-inch high-resolution screen with a new inflight entertainment system. The new seats are further provided with an amenity storage facility and a USB port, and offer additional comfort in the first seat rows.