Spafax has partnered with BBC Maestro to provide educational classes in the air.
The inflight entertainment (IFE) provider will offer airlines, including British Airways, exclusive access to a curated selection of BBC Maestro’s educational courses.
Known for its subscription-based streaming platform, BBC Maestro allows learners to engage with a variety of disciplines taught by globally respected experts, from writing and cooking to acting and music production.
Passengers can take classes on acting with Emmy-winning thespian Brian Cox; comedy with stand-up Sir Bill Connolly; culinary arts with the youngest chef ever to be awarded three Michelin stars Marco Pierro White and romance author Jojo Moyes.
Episodes have been compiled into half-hour segments, ensuring a ‘seamless and enjoyable’ learning experience.
Yvonne Crossley, Senior TV Acquisitions Manager at Spafax, said: “We aim to do more than just entertain – Spafax has always set itself apart by its ability to expand horizons and add value to the inflight experience.
“Our partnership with BBC Maestro transforms how we engage with passengers, offering them opportunities for meaningful learning up in the air. We’re bringing a practical, enriching experience to our airline clients and their passengers, setting a new standard in inflight entertainment.”
“BBC Maestro’s courses bring a distinctly British flavour to the inflight entertainment space, and our partnership with Spafax opens new horizons for learning while travelling,” added Spencer Gillman, Chief Strategy Officer at BBC Maestro.
“Our bite-sized lessons feature world-class production values and can be consumed during a break between films or binged during long-haul flights. The collaboration with Spafax reflects our commitment to making our premium educational content accessible and enjoyable to a global audience.”
