July 18, 2024

Sonisk raises smiles at WTCE

Sonisk, the producer of a battery-operated pulse toothbrush, exhibited its oral care products at the 2023 WTCE.

The company launched in 2021 and is based in London, England.

Sonisk’s range of oral healthcare products includes the Sonisk Pulse battery-powered travel toothbrush, which cleans at the rate of 31,000 strokes a minute and weighs just 55 grams. It provides antimicrobial protection and is supplied with a spare head.

The company has the backing of businessman Touker Suleyman, who is widely recognised for his role as an investor on the reality television show, Dragon’s Den, the UK equivalent of Shark Tank.

“We’re trying to elevate people’s brushing experience both onboard and when they’re on holidays, business trips and out and about. People have overlooked brushing experiences. They have really driven sustainability but haven’t focused on the quality of brushing,” explained William Cowley, Brand Manager at Sonisk.

“So we’re bringing out a batch of travelling toothbrushes with a biodegradable brush head that people can use on board and on trips away. It comes in eight colours and can be co-branded with any airline logo. It comes in a pack with mini-toothpaste and a toothbrush,” he added.

“We’re here to shake things up,” said Cowley at the Sonisk stand in hall one of the WTCE.