April 14, 2024

Singapore Airlines partners with Feast Box

As part of celebrations to mark 50 years since Singapore Airlines first flew from the UK, Singapore Airlines and Feast Box have partnered to create a culinary adventure, inviting customers to ‘travel with their tastebuds’ from the comfort of their own kitchen.

Available until 4 July, each week customers can order specially curated dishes inspired by Singapore Airlines and some of its most popular Southeast Asian destinations. In total, the partnership features 14 authentic dishes, including two which are newly created and limited-edition Singaporean specialities. 

The cook-at-home kits are available to purchase via feastbox.co.uk with delivery available across the UK and include a Singapore Airlines discount code of up to £100 to redeem on a future flight booking.

The list of recipes includes Malaysian BBQ Chicken; Crispy Fish in Spicy Kaffir Lime Sauce; Pork Larb Salad; Beef Rendang & Aromatic Rice; Vegan Pad Kee Mao; Hainanese Chicken Rice; Braised Beef Noodles; Chicken Larb & Papaya Salad; Khao Pad Goong; Hanoi Beef Pho; Vegan Vietnamese Pancake; Vegetarian Malaysian Curry Puff, and Spicy Thai Fishcakes.

Feast Box claims it helps customers to recreate the magic of travel through food. Each recipe is adorned with a rich history, and each ingredient helps to tell the story.

The partnership forms part of the 50th anniversary celebrations for Singapore Airlines as 3 June marked the airline’s first flight from London to Singapore in 1971. To date, Singapore Airlines has celebrated several historical moments in the UK including launching joint Concorde flights with British Airways in the late 1970s and operating the first ever A380 flight from the UK in 2008.

Mohamed Rafi MAR, general manager UK & Ireland, Singapore Airlines, said: “We are very happy and proud to celebrate 50 years of flight operations between the UK and Singapore. We hope to tantalise customers’ taste buds with our Feast Box partnership, celebrating some of our favourite destinations by showcasing their authentic cuisines”.

Jyoti Patel, CEO and founder, Feast Box, said: “Food is a wonderful way to explore the world and helps to shape our fondest memories. Offering people the chance to travel the world through food is at the core of everything we do, so working with Singapore Airlines on this wanderlust inducing menu has helped to bring Feast Box to life in a very special way”.

singaporeair.com; feastbox.co.uk