July 25, 2024

Say cheese!

Onboard snacks need not be boring, says Cheesies – whose crunchy ambient cheese snack is giving the humble potato chip a run for its money

Everyone loves a success story and at Onboard Hospitality we have been excited to see just how successful specialist companies can be once they get involved with the onboard sector.

We’re on the look out for newcomers to the industry, be they young people, young companies or young products: those that may be the faces and drivers of the sector tomorrow.

Check out this snack company putting a crunch into ambient cheese snacks.

Carbon counting for menus

The idea for Cheesies was initially scribbled on a napkin in 2019. The business was acquired in January 2023 by savoury snack brand The Curators. Only a year older than its adopted cheesy baby, The Curators was started in 2018 by Ed Hauck and Max Rees with the aim of supercharging the savoury snack world, creating products with bold flavour and big nutrition.

Cheesies is one of the only grab-and-go fridge-free cheese snacks on the market, made from nothing but pure, unadulterated cheeses, baked until crunchy. Made from 100% cheese, the 20g snack packs come in Cheddar, Red Leicester, Goat, Gouda and Chilli Cheddar varieties.

Novelty appeal

Ambient cheese is still somewhat of a novelty on airline trolleys, but it’s revolutionary in that it means passengers can enjoy the snack at high altitude without a risk of it getting warm or sweaty.

Cheesies launched on British Airways in November 2023 and has got off to a flying start. Ed Hauck, Curators’ co-founder, said: “It all started with a flight on British Airways in February 2023. After some thorough digging, we found a contact at Tourvest and sent in a delicious box of our goodies to get their attention. It seemed to work, and we were delighted to get the news in the summer that we would be launching in November that same year.

“It was a proud moment for my eldest son this winter, seeing Cheesies on the menu on his school ski trip.”