SATS is evolving its locally-inspired retail product range through its brand accelerator, FoodFlix, which has launched a collaboration with hawker brands Qiu Lian Ban Mee and Chew Kee Soy Sauce Chicken.
The collaboration aims to expand these hawker brands’ signature items into new dishes and introduce the meals in a ready-to-eat format in stores across Singapore under The Travelling Spoon label.
The Travelling Spoon is a SATS brand that celebrates and preserves the authenticity of Asian culinary heritage in a convenient format for authentic Asian meals on-the-go. The Travelling Spoon – Chew Kee Braised Soy Sauce Chicken with Hor Fun is a hearty recreation of Chew Kee’s soy sauce chicken and a generous serving of its umami-tasting sauce served with braised side dishes. The Travelling Spoon – Qiu Lian Minced Chicken Dry Ban Mee pairs Qiu Lian’s handmade noodles with a spicy, tangy sauce that is specially developed by SATS.
Emmanuel Tan Yan Ren, Head of Commercial Catering at SATS, said: “This SATS collaboration with hawker brands allows consumers to savour familiar local delights and experience these brands in fresh ways. At the same time, it enables the brands to leverage SATS’ culinary expertise, food technology, innovation, large-scale production capabilities, and distribution network to diversify their channels and expand their product portfolio and brand,”