BBC Nordic is now available on SAS Airlines. The deal with SAS Airlines was brokered through the content service provider Touch.
SAS Airlines is the first airline to bring the channel onboard. BBC Nordic delivers high-quality, innovative and locally relevant content that resonates with audiences across the Nordic region. Launched in April 2023, it has grown rapidly to become the top international entertainment channel in Norway.
Passengers on SAS Airlines can enjoy a tailored on‑demand collection designed for the inflight environment, including dramas, factual programming and inspirational real-world stories.
The content available to passengers includes the murder-mystery series Death in Paradise, the wildlife drama Kingdom and Scandinavia with Simon Reeve.
Zina Neophytou, Senior Vice President – Out of Home and BBC News Commercial Development at BBC Studios, commented: “Our aim is to make world‑class storytelling effortlessly accessible wherever audiences are, whether that’s on the ground or at 35,000 feet. Partnering with SAS Airlines to bring BBC Nordic onboard as a branded on‑demand experience does exactly this. With a slate that blends drama, adventure, and documentary, we’re delivering a premium inflight offering with the very best of British storytelling to passengers across the globe.”
Aron Backström, Vice President of Product and Loyalty at SAS Airlines, said: “Enhancing the inflight experience is a key part of how we continue to evolve SAS as a premium and customer-focused airline. Introducing BBC Nordic as a distinct, branded space within our inflight entertainment offering adds further depth and relevance, with high-quality content that resonates strongly in our home markets while appealing to our international travellers. By thoughtfully curating what we offer in the air, we aim to make every journey with SAS more engaging, comfortable, and memorable.”
