May 30, 2024

Robotic customer service from Emirates

Emirates has unveiled what it claims to be the world’s first ever check‑in robot assistant – Sara.

Sara is described as ‘an innovative portable robotic check-in system’ and has been designed to match faces with scanned passports, check passengers in, and guide them to the luggage drop area. She has been put to work, alongside human check-in staff, in the airline’s contemporary new City Check‑in and Travel Store in Dubai’s financial district. Sara can print off the boarding passes and bag tags and offer extra baggage options.

Visitors to the new check-in centre can also get expert advice and offers on trending destinations and speak to dedicated travel consultants for help with future journeys, managing current bookings, purchasing upgrades, selecting preferred seats, and arranging extra baggage if required.