Retail inMotion (RiM) has joined forces with Eurowings Discover, the new leisure airline of the Lufthansa Group, to bring food & beverage and boutique products to the airline’s guests starting July 24 2021. 

RiM has collaborated with Eurowings Discover to identify, develop, and select products for their culinary offer and boutique shop. Through this partnership, Eurowings Discover will have access to Retail inMotion’s retail services and digital platform solutions.

RiM aims to create a customer-centric and sustainable retail concept and bring iconic products to the skies. The product selection for Travel Essentials invites passengers to relax and brings the holiday feeling onboard. The catalogue offers a mix of beauty products such as Nuxe 50 SPF sunscreen, outdoor must-haves like Active Bird ultralight foldable Rucksack, and sustainable items like Bracenet Bracelet, which is handmade from old or savaged fishing nets. Guests in Economy can enjoy a selection of alcoholic beverages, as well as sweet and salty snacks.

Eurowings Discover is the first airline to have a fully digital and immersive magazine onboard, which was made possible through Retail inMotion’s partnership with technology-led digital magazine publisher e-Mersion Media (e-MM). The digital magazine invites the passenger to interact with the content and explore additional product and brand information via videos.

“We are delighted to partner with Eurowings Discover to bring its guests products they know and love in a format that has never been delivered before,” said Eva Niemietz, retail director at Retail inMotion. “Personalisation can increase customer experience and unlock new revenue streams, so by combining best-in-class products and market-leading digital innovation capabilities such as the interactive digital catalogue, we are confident that we can increase both aspects,” Niemietz added.

“Retail inMotion provides great onboard retail options that we know our guests will appreciate and enjoy,” said Patrick Door, senior product manager at Eurowings Discover. “It has been a pleasure to work on our onboard retail offer that fully caters to the needs of leisure travellers. We are looking forward to a great partnership that aims at further enriching the customer experience through innovation in retail.“

The new retail offer became available on Eurowings Discover’s flights starting on July 24, 2021.