Qatar Airways has unveiled a new global ‘AI Adventure’ film which utilises state-of-the-art technology to reinforce the airline’s commitment to developing immersive experiences for everyone.
In an industry-first, the campaign offers people the opportunity to be part of its emotive story. Advanced AI capabilities enable people to place themselves in the film and become its star.
As part of the campaign, viewers can select from multiple scenes and star in the leading roles. Thanks to cutting-edge AI technology, the characters will accurately reflect the viewer’s appearance, adapting to their facial features and skin tone.
“At Qatar Airways, we go beyond simply meeting customer expectations – it’s about anticipating their needs and crafting experiences that resonate on a personal level. The launch of this new brand campaign is a true testament to this and our ethos of providing incomparable superior customer experiences,” said Badr Mohammed Al-Meer, Chief Executive Officer of Qatar Airways Group.
Thierry Antinori, Chief Commercial Officer of Qatar Airways, added: “Featuring pioneering AI capabilities unseen elsewhere in the airline industry, our latest campaign not only showcases the innovative spirit driving our brand, but also encapsulates our customer-centric approach, helping to turn every journey into an adventure. After all, there’s no limit to how far a dream can take you.”
Babar Rahman, Senior Vice President of Global Marketing and Corporate Communications at Qatar Airways, said: “With this latest campaign, we have been able to encapsulate our vision as an industry leader in innovation. Crafting an immersive brand experience where everyone can be the stars, has allowed us to create uniquely personalised connections with our audiences, ensuring every moment is truly unforgettable.”
Star in Your Own Qatar Airways Adventure is available to view on the airline’s YouTube channel.
People can star in scenes via the Qatar Airway’s website.
