April 15, 2024

Plant-based meat alternatives from Heura

Spanish plant-based meat brand Heura is offering 100% plant-based products created in the Mediterranean.

Heura’s ‘chicken’ is made from European soy, olive oil, salt, and spices. It contains the same amount of protein as real chicken, but with only a third of the fat, which it claims makes it one of the market’s healthiest options (with 43% less fat than the industry average).

The UK’s plant-based market is expected to reach £1.1 billion by 2023, according to Mintel, putting the UK ahead of countries like Germany.

The COVID health crisis has also accelerated the shift towards plant-based diets, with one in five 5 Britons saying that they have reduced their meat consumption during the pandemic. In addition, according to the Vegan Society, almost half of the British population will be ‘flexitarian’ in the near future.

Marc Coloma, CEO and co-founder of Heura, said: “We trust in the outstanding nutritional value of our products: our products have a clean label, are among the healthiest available, and our Mediterranean heritage means that we are the only plant-based meat made with olive oil.”