The independent coffee company Paddy & Scott’s has partnered with TUI to create a new blend called Adventure Coffee. It will be available on TUI flights from May 1.
“Being approached by TUI to create a completely new coffee offering for their inflight experience is just fantastic. Together, we’ve created Adventure Fuel,” says Jon Reed, CEO and Owner of Paddy & Scott’s.
The coffee company champions sustainability and ethical sourcing. The partnership with TUI brings an opportunity to make a difference in coffee-growing regions around the world.
“For a big organisation like TUI to work with a smaller one like ours to create real sustainable social and environmental impact is a sign that the world is changing in a wonderful way. We’re looking forward to inspiring 12 million people this year with the incredible work we’re doing in coffee-growing regions and are very proud of the impact this partnership will have globally,” explains Reed.
TUI passengers who purchase the coffee will be actively contributing to sustainability efforts. Beyond fair trade, Paddy & Scott’s reinvests in coffee growing communities by funding school meals for children, providing dignity packs for young women and supporting initiatives that empower local people to thrive.
“Imagine a simple cup of coffee that is fuelling the next generation of agronomists and material scientists. Imagine a cappuccino that challenges whether things can be done just a little bit better. We’re not saying that drinking better coffee will solve all the world’s problems, but it can be a kickstarter for millions of people around the globe,” adds Reed.
