June 19, 2024

Novel foods rebrands Indulge range

Novel Foods has rebranded its popular ‘free-from’ savoury snacks range, Indulge.

The new branding gives a playful nod to Indulge’s positioning as natural corn leaders in the snack field, with its new ‘corny, but classy’ strapline and farmer character.

Indulge aim to make quality, carefully-crafted corn snacks that taste
indulgent but are free from all major allergens, preservatives
and additives – making them suitable for a huge range of dietary requirements.

They are dairy-free, gluten-free, nut-free and vegan friendly.

The high-fibre range of crunchy corn nibbles use wholesome ingredients and simple recipes of just corn, sunflower oil and seasoning to create flavours such as Tex Mex Cheese, Smokehouse BBQ and Sizzling Spice.

Each flavour comes in an assortment of nibble-sized shapes and are available in a range of pack sizes from 10g and 30g bags, up to 150g.