Nichols has re-launched Feel Good Drinks, a sustainable purpose-led range of flavoured sparkling waters with a 100% natural new drink formulation in plastic free packaging.
Born out of recognition of the opportunity in the market for natural drinks with no added sugar or additives, the brand will be run in the style of a start-up as part of Nichols PLC.
The range of 100% natural fruitful canned sparkling waters have been created using no artificial flavours, added sugar or sweeteners and contain 15% real fruit juice. Available in three variants (Peach & Passionfruit, Rhubarb & Apple, and Raspberry & Hibiscus) the range contains less than 27 calories per 330ml can.
As well as the new drink formulation the re-launch aims to hero a new brand concept committed to sustainability and boosting the wellbeing of the world. This has been brought to life via the inception of the ‘3% for People and Planet Fund’ – whereby Feel Good drinks will give 3% of sales to charities and non-profits that support personal and planetary wellbeing.
Feel Good general manager, Ed Woolner, explains: ‘In a century of rapid technological and industrial growth, humans have somewhat forgotten how fragile the natural world is and how much we rely on it for our wellbeing. The Feel Good 3% People & Planet fund is our way of giving back, we know we are taking raw materials from the planet, but by donating and partnering with charities that support personal and planetary wellbeing we hope to help protect the natural environment that gives us so much.’