July 13, 2024

New look for The London Essence Co 

The London Essence Co has unveiled a refreshed brand identity, with a new format and packaging.

A single-serve 250ml Slim Can is the first format to be rolled out across the drink brand’s full range of tonics and mixers. Revamped packaging, in partnership with branding agency BrandOpus, has also been introduced.

Design features include The London Essence Co’s classic brandmark framed in a white square, layered with bespoke botanical illustrations woven under and over it. 

Flavours in its Crafted Sodas range include Pink Grapefruit, White Peach & Jasmine, Raspberry & Rose and Aromatic Orange & Fig.

Ounal Bailey, co-founder of The London Essence Co, said: “We’re delighted to reveal this beautiful new design as part of our brand refresh, which celebrates the creativity at the heart of the brand, inspired by London and our exposure to global Tastemakers. 

“We believe that this will increase the brand’s impact and awareness with a more recognisable identity across multiple touchpoints, particularly as we expand into new occasions with the 250ml Slim Can format.”