UK-based canned fruit wine brand, Wine That’s Fruit, is setting it sights on onboard service following an uptick in consumer sales.
The company has reported a “strong initial sales growth” from 2022 to 2023, with a further 200% predicted for 2024.
Its range comprises five fruit wines based on blackcurrants (its bestseller), white currants, apples, strawberries and raspberries.
Sales analysis has confirmed that Millennials, those aged 25-45, are the most enthusiastic about the products.
Peter Allen, Founder of Wine That’s Fruit, said: “I am proud to have launched WTF into the market to take wine beyond grapes, exploring the wonderful flavours of the myriads of other fruits out there.
“We are delighted to have received awards for our wines, and, having met thousands of eager customers directly at events, we are now perfectly placed to make WTF more widely accessible through the trade.”
