June 19, 2024

New CEO for Monty’s Bakehouse

Monty’s Bakehouse has appointed Jeff Swan as new CEO. Jeff will be responsible for overall management of the company, replacing Matt Crane who is taking on new responsibilities at parent company, SATS.

Swan has a proven track record as a successful business leader with a wealth of cross-functional and international experience in strategic development, sales, brand management, and marketing at leading branded food and beverage companies, including Cadbury and Coca Cola.

Most recently, Jeff led a successful growth agenda as Managing Director of Tayto Snacks – Ireland. His appointment reflects Monty’s Bakehouse’s ambition to deliver accelerated growth through innovation, quality and customer service.

Matt Crane remains a Board Director at Monty’s Bakehouse. He will now divide his time between the UK and Singapore as Group Head, SATS Global Innovation Centre, overseeing the innovation hub in the UK and Singapore. Crane will continue to drive forward SATS’ food solutions innovation agenda, of which Monty’s Bakehouse is now a part.