Travel retail platform MOST has rolled out Crew Badges in a bid to boost inflight sales.
The badges, which will launch after summer 2024, are set to introduce a “gamified element” to the onboard sales process.
Crew members can earn three varieties: ‘Deal Diva’, ‘Night Owl’ and ‘Beer Baron’. Each badge celebrates sales performance and styles.
They are part of a broader initiative to make the sales process “more engaging and enjoyable”.
Other features include Bundle & Specials and Bundle Upsell for offering passengers a combination of products at discounted rates and integrated pre-order and voucher systems allowing passengers to purchase products ahead of their flight.
Airlines can also use MOST’s app to set sales targets for each flight or route.
