Montezuma’s is claiming to have become the first British chocolate brand to offer its entire chocolate range in eco-friendly packaging, which is either recyclable, compostable or biodegradable.
The team at Montezuma’s looked at every aspect of its packaging materials and, as well as using recyclable inks, adhesives, stickers and tape, its chocolate bars now come in 100% paper and card packaging, eliminating the non-recyclable metallised plastics used to wrap most products.
They have even repurposed old packaging by shredding it and using it in their gift boxes.
Marketing director Bruce Alexander said: “We believe we are the first chocolate company to offer 100% sustainable packaging on our entire range and I’m extremely proud of that. We’ve carried out a whole redesign, which was underpinned by the packaging material itself.
“We’ve also done as much as we can to make sure that we reuse or repurpose, so that we’re not throwing anything away. We’re still using some plastics and while we’d love to get rid of them altogether, our biggest challenge is the fact that food needs to be packaged safely. We’ve taken as many steps as we can, but we’ve made sure that any plastic we do use is totally recyclable.”
