Matrix has created a new consumer toiletries brand – BeCleanCo – which puts wellbeing and hygiene at the heart of its positioning.
Launched initially to UK retail and the direct-to-consumer markets earlier this month, the product has been well received and includes a range of personal protection products designed ‘to navigate the new normal’.
Items in the range include a 2-in-1 Anti-bacterial Hand Gel+ – an anti-bacterial gel with the added benefits of a hand cream for protection and hydration in one; an anti-bacterial hand gel alternative to soap and water, facemasks and gloves.
The items can be bundled in back-to-work packs for offices and airports with wipes and a ziplock pouch or for airlines as PPE amenity kits in a wax paper pouch. The brand is already flying with a UK and Spanish airline.
