July 25, 2024

LSG Group partners with The Vegetarian Butcher

LSG Group has announced its partnership with The Vegetarian Butcher at this year’s World Travel Catering & Onboard Services Expo (WTCE) in Hamburg, Germany.

The partnership will introduce plant-based and vegan meals made with meat alternatives to the catering supplier’s customers.

LSG Group’s Culinary Excellence Team is targeting passengers on a vegetarian diet, as well as flexitarians and meat lovers.

Sven Pawelka, Head of Partnership Management at the LSG Group, said: “The partnership is a perfect way to help our customers improve their net promoter score (NPS) and satisfaction by serving what their passengers desire.”

Pia Fernekes, Manager Partnership Management at the LSG Group, added: “Together, we will be exploring how the future might look like and where to realise first joint projects with customers.”

The Vegetarian Butcher will support LSG’s booth party in hall 1, stand 1E20 at WTCE. Plant-based bites from a host of international cuisines will be on offer.

lsg-group.com; thevegetarianbutcher.de