Etihad Airways has partnered with PressReader, an all-you-can-consume digital newspaper and magazine platform.

The new partnership brings global content to Etihad’s international passengers wherever they fly worldwide. Access will open to guests 30 hours before flight time, unlocking more than 7,000 newspapers and magazines from 120 countries in over 60 languages.

Through PressReader’s digital platform, passengers also access features such as offline reading, audio listening, and translation of publications into 21 languages for those travellers who wish to read in their dialect of choice (including Arabic).

“As part of our commitment to reducing the spread of COVID-19, we removed high-touch surfaces including printed newspapers and magazines from the customer journey and enhanced the experience by partnering with PressReader,” notes Terry Daly, executive director guest experience, brand & marketing, Etihad Aviation Group.

“To encourage a contactless experience, this new partnership gives our guests choice and convenience to download as many digital publications as they would like, before their flight, to read at home, across our lounges, at the airport, or during their flight.”

A strong commitment to the customer experience and sustainability brought Etihad to PressReader from a previous digital platform. The switch was motivated by Etihad’s wish to offer the widest selection of choice and best reading experience to their passengers while moving to 100% digital.

“We’re thrilled to bring quality publications to Etihad travellers wherever their journey takes them,” notes Alex Kroogman, CEO, PressReader Group of Companies. “With the largest selection of publications globally to choose from, we’re personalising the guest experience with relevant content. With our solution, that’s possible not just inflight, but also before and after, in the safest possible way.”