Bluebox has unveiled Blueview Cloud and claims it will transform how airlines deliver digital services onboard.
Blueview Cloud hosts the full Blueview software suite on the ground, removing the need for onboard hardware, accelerating rollouts and opening up new revenue streams.
The technology is fully optimised for today’s always-on, high-bandwidth connectivity solutions and is designed to help airlines boost ancillary revenue and enhance passenger satisfaction.
With Blueview Cloud, passengers access an airline-branded digital portal directly via the aircraft’s connectivity and can order F&B and duty free from their seats, with live payment authorisation reducing credit card declines and increasing revenue.
For crew, orders are delivered straight to POS devices with seat-specific details, simplifying service and reducing friction.
Passengers can also stream curated films, TV, and audio content OTT-style, with studio approvals supported by Bluebox’s trusted security record.
“High-bandwidth connectivity changes the game for airlines,” said Kevin Clark, CEO at Bluebox Aviation Systems.
“Blueview Cloud makes it possible to harness that connectivity to improve passenger satisfaction and airline profitability, creating better ROI on connectivity investment — without the complexity of additional on wing hardware.”
Fleets can be equipped with Bluebox Wow within weeks, then upgraded to Blueview Cloud when connectivity is available.
“As with its long-standing partnerships on Airbus OSP and Viasat’s Connected Partner Platform, Bluebox sees Blueview Cloud as expanding, not replacing, its portfolio – widening choice for airlines across business models and fleet types,” said an announcement.
