BA Euroflyer, British Airways’ Gatwick-based short-haul subsidiary, has launched new seasonal menus in Club Europe, the airline’s Business Class, and expanded options available for purchase in Euro Traveller, the Economy cabin.
Working with its retail partner Tourvest, BA Euroflyer has expanded its onboard offering by introducing new options for passengers to buy during flights. Previously, passengers were only able to pre-order fresh food or purchase ambient snacks during their journeys.
Tom Stoddart, Chief Executive Officer of BA Euroflyer and Cityflyer, said: “We know that some customers want to order items in the moment, so we are delighted to give Euro Traveller customers the option to not only to pre-purchase but to also order fresh food during the flight. For those travelling in Club Europe, we have a number of delicious complimentary dishes and drinks for them to select from. We want to set ourselves apart from other carriers at Gatwick. We are the only airline to offer a business class product on every flight and a loyalty programme, coupled with our competitive fares, we have something to suit all holidaymakers.”
New options on the Speedbird Café menu for passengers include fresh Tom Kerridge Chicken Coronation sandwiches and the celebrity chef’s Sweet and Spicy Falafel wraps, which can be bought on board without pre-ordering. Passengers can pair them with Jimmy’s Iced Coffee or Punchy soft drinks.
Passengers travelling in Club Europe can enjoy complimentary drinks and a full meal service as part of their ticket. Seasonal dishes are served for lunch and dinner. This month the options include lemon pepper roasted chicken salad, wild mushroom risotto and a chickpea and curried coconut salad.
A traditional English breakfast, cheese omelette and a charcuterie board are offered to Club Europe passengers on early services. The airline also offers afternoon tea with a range of finger sandwiches and sweet treats.
British Airways’ passengers travelling on some of the longer short-haul flights from Heathrow will also soon be able to purchase fresh produce, in addition to the current pre-purchase fresh food option that is available. The airline plans to start rolling this out across the short-haul network on flights with a duration of over three hours from the end of April. Other select routes will follow.