The Astrova inflight engagement (IFE) solution and Panasonic Avionics’ Modular Interactive (MI) platform have entered commercial service on Azerbaijan Airlines’ Airbus A320neo family fleet.
Through a combination of linefit and retrofit installations, Astrova and MI are being deployed on six A321neo and five A320neo aircraft.
In total, Astrova and MI are being rolled out across 22 aircraft in the Azerbaijan Airlines fleet.
The airline can use MI Studio to deliver an enhanced and personalised passenger experience through dynamic, context-aware interactive capabilities. The platform supports personalised passenger experiences based on loyalty tier, cabin class, route, destination and other contextual factors.
At the core of the platform is MI Studio, an interactive design tool that enables airlines to rapidly deploy seasonal updates, promotional campaigns, loyalty experiences and tailored content across the seatback interface.
Designed as a cloud-based platform with a flexible architecture, MI allows airlines to autonomously configure layouts, themes, branded assets, applications and service activations.
Hernan Abbes, Senior Vice President of Global Sales at Panasonic Avionics, said: “Astrova’s modular design, combined with the power of Panasonic Avionics’ Modular Interactive platform, provides the scalability, flexibility and dynamic passenger engagement capabilities airlines need to keep pace with consumer trends in today’s fast-changing market.
“With Astrova and MI, we have delivered a solution that will evolve at pace with Azerbaijan Airlines’ needs over time. Azerbaijan Airlines now has a system which has the unique ability and unlock new upgrades and features to services like USB power, Bluetooth technology, and other standards that may change or evolve over time. MI also gives Azerbaijan the flexibility for A/B testing and quick optimisation of their interactive, which is unique to Panasonic Avionics.”
Aziz Koseni, Head of Sales for Europe, the Middle East and Africa at Panasonic Avionics, added: “We are proud to support Azerbaijan Airlines as its Astrova-equipped and MI-enabled aircraft enter service. This milestone reflects the airline’s commitment to delivering a modern and elevated inflight experience, while also demonstrating the growing momentum behind Astrova and MI as airlines continue to redefine onboard engagement, personalisation and comfort for today’s passengers.”
Jonathan DeOliveira, Director of the Customer Experience Department at Azerbaijan Airlines, commented: “This partnership marks another important step in Azerbaijan Airlines’ strategy to modernise its fleet and elevate the customer experience through innovation. By introducing Panasonic’s latest inflight entertainment solution, Astrova, we are not only enhancing onboard comfort and connectivity, but also reinforcing our commitment to smarter air travel across the region.”
