AOE has announced an e-commerce model for airlines following its acquisition of onboard sales and supply chain specialist SHIFTEO.
The agreement includes SHIFTEO’s inflight ePOS, supply chain management and back office for catering management solutions.
The enhanced capabilities of AOE’s new integrated platform enables airlines to seamlessly integrate and manage their revenue-driving operations with existing onboard sales operation for both Travel Retail and F&B. The result is a self-managed, supplier-independent ecosystem combining stronger customer engagement with end-to-end delivery capabilities.
The unique functionality of the vendor-independent platform integrates with simplified vendor management to give airlines the freedom to select and manage multiple caterers and duty-free suppliers right across location hubs and service stations. This strengthening of operational control enables the precise tailoring of the passenger experience, free of the traditional model’s constraints of solution-specific vendors and time contracts.
Michael Raasch, CCO, AOE Aviation, comments: “AOE’s new platform provides airlines with powerful operational and competitive advantages that will drive new and stronger ancillary revenue opportunities.
“Additionally, in a new strategic cooperation with onboard technology experts Airfree, we also offer airlines complete connection and digital solutions on inflight and IFE transactions. This completes an inflight solution that can not only accelerate airline recovery from the current crisis but also deliver stronger long-term performance.”
AOE has also incorporated stronger IFE accessibility to support the integration of all aspects of its digital solutions following a partnership agreement with Airfree.
The partnership enables AOE to further expand its platforms reach to the passenger in low-connectivity onboard settings, supporting the airline and expanding revenue opportunities across every stage of the seamless passenger journey.