Anuvu Distribution, the distribution division of Anuvu, has signed an exclusive agreement with LeadStory, the on-demand personalised news streaming platform.
From October 2025, Anuvu Distribution will add LeadStory’s tailored news solution into its entertainment portfolio. It will deliver AI-filtered news from the biggest global publishers into a curated feed.
With the latest stories from the likes of CBS, CNBC, Reuters, Euronews and Bloomberg, airlines can provide international news in any language, limited to topics of their choosing.
Unlike traditional news feeds, LeadStory’s AI technology filters and translates content to an airline’s requirements. This helps create a tailored and on-brand inflight experience.
If desired, airlines can remove sensitive topics from newsfeeds. Stories relating to the likes of religion, geopolitics or aviation-related incidents can be excluded, ensuring passengers stay connected to the world without being exposed to unsettling or disruptive stories mid-flight.
LeadStory’s AI translation feature allows news to be provided in any language, creating a more inclusive passenger experience.
“Partnering with LeadStory allows us to transform the way passengers consume news inflight. Air travel should leave passengers feeling informed, not overwhelmed, and by working together, we’re redefining how news is delivered onboard, making it smarter and more personal to every passenger’s journey,” said David Horan, Content Acquisition and Partnership Manager at Anuvu Distribution.
Cam Price, CEO at LeadStory, commented: “Working with Anuvu allows us to expand our reach, bringing international news stories from global publishers to the skies. We’re delighted to work together to bring LeadStory to passengers across the world, creating an informed and intentional inflight experience.”
