Nice Drinks has undergone a complete brand redesign towards a ‘cleaner, bolder and simpler’ look, as well as instigating a new message of ‘Wine in Light’.
The drinks firm, founded in 2019, worked with UK creative agency Earthling to arrive at the rebrand.
The news comes as the UK’s first wine-in-a-can business extends its long-term partnership with Virgin Atlantic, which sees the drinks available onboard.
“From our logo to our colour palette, we’ve redesigned every touchpoint to ensure our brand matches the quality of what’s inside every can, box, tap and bottle,” said Lucy Busk, Nice Drinks Co-Founder.
“Earthling really understood our mission – Pink has stayed, but everything else has been elevated to make navigating a historically confusing category as easy as possible.”
