Iberia Express, in collaboration with Immfly, has launched a new in-seat service that allows passengers to directly order food, drinks and other retail items through their own personal device.
The new service will extend the sales window throughout the entire flight.
Immfly’s retail platform is already serves around 200 million passengers annually. The 360 degree in-seat order solution enables airlines to maximise revenue and create personalised passenger experiences.
Since launching, the airline’s Club Express Onboard wireless portal has enhanced passenger convenience and boosted airline revenue, with a 42% increase in order values and 29% increase in spend per head.
Isabel Rodriguez, Commercial Director at Iberia Express, said: “The data speaks for itself: the average order value for purchases made through the in-seat order is 42% higher than traditional trolley sales.
“Passengers appreciate the convenience and these results show the significant impact this service has on both passenger satisfaction and our revenue, aligning perfectly with our focus on delivering exceptional passenger experiences while driving operational efficiency. It’s a win-win for both our passengers and operations.”
