June 18, 2024

United takes on the Impossible

United Airlines has upped its plant-based menu offering with two new products from Impossible Foods.

The United-exclusive Impossible™ Meatball Bowl is now available to first class customers on all domestic flights more than 800 miles in the U.S. and the Impossible™ Sausage is available in Polaris® lounges in Chicago, Los Angeles, Newark and San Francisco.

The collaboration reflects growing demand for plant-based options. Aaron McMillan, United Managing Director of Hospitality and Planning, said: “We want our food offerings to evolve and change along with people’s preferences – we’re proud to work with Impossible Foods and think our customers are really going to love these new options. This is the first of many updates we look forward to sharing in the months ahead.”

The Impossible Meatball Bowl features three Impossible Meatballs™ Made From Plants and broccolini served on a bed of couscous and topped with an herb-infused tomato sauce. Impossible Meatballs are made with a custom mix of Impossible Beef™ Made From Plants and Impossible Sausage, seasoned with a savory homestyle spice blend. Additionally, during breakfast at Chicago O’Hare, Los Angeles, Newark and San Francisco Polaris lounges, United will offer ground Impossible Sausage as an optional omelet ingredient and Impossible Sausage breakfast patties in the buffet.

Impossible Foods is on a mission to create delicious, nutritious meat made from plants with a far lower environmental impact compared to meat made from animals. The products are designed to look, cook and taste like animal meat, but without many of the negative qualities.

Customers in eligible markets can pre-order the Impossible Meatball Bowl through United.com or the United mobile app.