Serious Pig has announced Virgin Atlantic as a new customer. The premium savoury snack brand’s Snacking Cheese, a baked Italian cheese snack, and Snacking Pickles, mini gherkins pickled with dill, are now available to Upper-Class passengers on Virgin Atlantic flights.
“Having Virgin Atlantic onboard is a great feather in our cap. There’s lots of savoury snacks out there and they’re rigorous when it comes to quality so we’re thrilled to have not just one, but TWO snacks from our range onboard,” said George Rice, CEO and Boss Hog of Serious Pig.
“Their team, in particular Hari [Ghotra] and Sophie [Uys] have been brilliant to work with and have helped take Serious Pig to new heights – literally!” he continued.
“We’ve typically supplied retailers on the ground such as craft beer-led pubs and delis and farm shops but air travel has always been on or radar – it’s exciting to think about what we can do next in this space,” added Rice.
Since their introduction, in 2018, Snacking Cheese and Snacking Pickles have become Serious Pig’s top performers, driving year-on-year sales growth for the London-based company.
Founded over ten years ago, the brand created Snackalami, a high-welfare British pork snack. Since then, the product range has expanded to include Snacking Pickles, Snackingham, Corn Scratchings, Sausage Flavour Crisps and a variety of flavours of Snacking Cheese, including rosemary, onion and truffle.
The business is community-owned. It has nearly 4,000 shareholders, having raised growth funds through three successful Crowdcube campaigns.
