Retail inMotion expands SWISS’s premium retail concept

Retail inMotion (RiM) has continued to expand its Swiss International Air Lines (SWISS) retail concept since it was announced in November 2020. The latest addition sees RiM launch Confiserie Sprüngli’s fresh and sustainably packaged products to passengers in Economy on most European short- and medium-haul flights to and from Zurich and Geneva. 

Confiserie Sprüngli, the Zurich-based chocolatier, is best known around the world for Luxemburgerli, its signature macaroons and exquisite chocolate creations but has also made a name for its selection of fresh salads, sandwiches and tasty snacks. 

Its products will be available onboard from March 30 2021 from/to Zurich and April 28 from/to Geneva. The culinary offer, managed by RiM in cooperation with Sprüngli, includes Hörnli pasta salad, iconic sandwiches, traditional Swiss cold cuts platter, as well as Bircher Muesli and Luxemburgerli, mini-macaroons filled with a light cream made of fresh, natural ingredients. 

SWISS Saveurs is a unique program that gives Economy passengers the opportunity to upgrade their inflight experience by purchasing premium fresh products. “The new culinary offer, managed by Retail inMotion in cooperation with Confiserie Sprüngli for SWISS, puts an emphasis on quality, freshness, sustainability, and Swiss identity,” said Manuel Hübschmann, retail director at Retail inMotion. 

“Working on this project with Sprüngli has been an enriching experience, which is reflected in the carefully chosen products as part of the SWISS Saveurs program, as they follow the same recipes used in Sprüngli cafes, therefore bringing the authentic Sprüngli experience to the skies.” 

Tamur Goudarzi Pour, chief commercial officer at SWISS says: “At SWISS, we are delighted to present to our guests a delicious selection from Confiserie Sprüngli, a locally based partner with a long tradition and an international reputation. This enables us to offer a high-quality and varied selection of fresh snacks to our Economy Class guests. Hence, we would like to thank both Confiserie Sprüngli and Retail inMotion for the smooth cooperation during the implementation of SWISS Saveurs.”;