IMG, the company behind Sport 24, is exhibiting at the Aircraft Interiors Expo (AIX) for the first time in 2025. It will be at stand 4E28 within the Hamburg Messe throughout the 2025 AIX.
“This is our first time exhibiting at AIX and we’re excited to showcase how Sport 24’s incredible portfolio of live sports can elevate the passenger experience for airlines, enhance the inflight entertainment offering, and keep passengers connected,” said Richard Wise, Senior Vice President Content and Channels at IMG.
He explained that Sport 24 connects millions of passengers to sporting events at 35,000 feet. The Sport 24 channels broadcast 24/7 and deliver over 6,000 hours of live sport to IMG’s airline partners every year, including coverage of more than 40 of the world’s most renowned sports federations.
“This year, we’ll be talking about our rights for the upcoming FIFA World Cup 26. This is consistently one of the most-watched live sport events on our channels, and we know fans love to tune into the action onboard – the footage we receive of fans celebrating their team’s goals together on the aircraft is unbelievable!” continued Wise.
“From football leagues, world cups, golf majors, tennis grand slams, American sports, motorsports, cricket and more, Sport 24 distributes the most competitive sporting events as they happen, directly to passengers in the most unforgettable way – live onboard. Come and speak to IMG about how we can help you license Sport 24’s unmissable live sports content,” he concluded.
