March 2, 2024

Global Airlines partners with Laurent Perrier

Global Airlines will serve Laurent Perrier Champagne on all its transatlantic flights from 2024.

The 200-year-old Champagne house is set to be the premier brand of the new airline’s A380. Each glass of its ‘fresh and elegant’ Champagne will be accompanied by complimentary canapes. 

Laurent Perrier’s La Cuvéchampagne was also the exclusive drink of Global’s Welcome Onboard event in July at Kettner’s, Soho House. 

There were over 200 guests, including industry partners, investors, media and MPs. 

James Asquith, CEO and Founder of Global Airlines, said: “A great Champagne is a huge part of an amazing onboard experience, and I am delighted that Laurent Perrier have agreed to be our partners.” 

“It is a brand that is known the world over, and our intention is to offer LP brands to passengers across our three cabins, and, if we can make it work, that absolutely includes in Economy,” continued Asquith.

Jean-Christian de la Chevalerie, Travel Retail Director at Laurent Perrier, added: “Global’s vision for air travel is compelling and one that perfectly aligns with Laurent Perrier’s.”  

“In the months ahead, we look forward to working with James and his team on selecting a range of our award-winning Champagnes, but not only that, exploring how we can make this a really unique, meaningful, partnership that excites our passengers,” continued de la Chevalerie.

Global Airlines will roll out its first transatlantic services from London Gatwick in 2024.

globalairlines.com

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