FORMIA brings diptyque to Qatar Airways

Qatar Airways has collaborated with French maison parfumerie diptyque for its First and Business offering, both onboard and in its premium lounges, in partnership with FORMIA.

A globally-recognised fragrance brand, diptyque has developed the first exclusive onboard skincare range for Qatar Airways.

diptyque claims to have ‘explored the route to rare and noble essences with L’Art du Soin, from the Mediterranean to the gates of the East’. With scents inspired by destinations including Carthage, Reggio Calabria, Alexandria, Byzantium, Florence, Rhodes, Catania, Grasse, Corinth and Córdoba, it claims ‘L’Art du Soin’ is a sensorial product line designed for the well-being of both body and soul.

In the Qatar Airways premium lounges at Hamad International Airport (HIA) and other key airport hubs, First and Business passengers will be offered a collection of diptyque body care products. This includes a shower gel, shampoo and conditioner set infused with Bergamot and Green Mandarin, as well as hand and body lotions. 

Onboard, Qatar Airways’ First and Business passengers will be given diptyque face and body care products, including face cream, hand lotion and infused facial water. 

Qatar Airways head of product development and service design, Genevieve Rosario, said: “We are so excited to be introducing our premium passengers to a new and exclusive range of diptyque toiletries that we hope will become a part of their lifestyles. The lavish and exquisite toiletries are designed to further enhance the customer experience, surrounding our customers in comforting essences and fragrances, that will take them on a sensory journey to create travel memories with Qatar Airwayss.”

FORMIA’s CEO & managing rartner, Roland Grohmann, said: “Our aim is to inspire and delight passengers through creating meaningful and enhanced experiences that will stay with the passenger long after their journey, and this collection from Qatar Airways and diptyque does exactly that.”

formia.com