September 19, 2021

Winner interview: FORMIA with Air Mauritius

FORMIA won Best Onboard Amenities Kit – Economy in the Onboard Hospitality Awards 2019 for its Air Mauritius Amenity Kits

Q.Tell us a bit about the product, its background, and how it came to market
A. This particular product gave everyone at FORMIA huge satisfaction. Extending our established relationship with the airline, Air Mauritius tasked us with creating a simple but modern and striking kit bag for presenting to their Economy passengers. They specifically wanted something that would immediately conjure up images of Mauritius in the passenger’s mind. Inspired by the beautiful blue seas and coral reefs surrounding Mauritius, FORMIA’s designers came up with a colourful, informal and practical pouch-style bag suitable for many post-flight uses by passengers enjoying the glorious sunshine and varied holiday pursuits for which this beautiful Indian Ocean island is so renowned.

Q.What do you think puts your product ahead of others in the same field?
A. This kit has ‘bags’ of character! It’s as simple as that. Attractively designed and very eye-catching, it features a strikingly exotic and warm colourway and is presented in an interesting format – a simple, deep pouch secured at the top by a strong zip fastener. This makes it ideal for countless long-term uses post-flight, both during the passengers’ stay in Mauritius, for example for keeping personal items in, and afterwards when they are back home again. Stylish, attractive, functional and fun: what more could one want?

Q.What need or onboard trend does the product address?
A. We believe this pouch fully meets the airline’s brief: to be able to present Economy passengers, young and not so young, with a useful bag which, through its informal and fun “holiday” styling, just shouts “Mauritius”! It doesn’t try to be anything it is not: it is a straightforward but highly characterful and useful bag which gives travellers a “cool” souvenir of Mauritius before they have even touched down.

Q.What impact will winning an Onboard Hospitality Award have on your business?
A. This award recognises the fact that success comes from good, contemporary, high quality design, attention to detail and precisely meeting the airline’s requirements. As such it is a clear vindication of the central elements of FORMIA’s approach to delighting our customers. We are absolutely thrilled to have received this OBH award on behalf of Air Mauritius whose vision of an informal, characterful, fun pouch is bringing much pleasure to many passengers.

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