Austrian Airlines partners with Retail inMotion for new catering concept

Retail inMotion (RiM) is working with Austrian Airlines on a new catering concept under the context of “Austrian Melangerie”.

The concept will allow Economy passengers on short-haul flights to purchase fresh and regional food and beverage products. RiM has collaborated with Austrian Airlines to identify, develop, and select products for their culinary offer, alongside Henry, DO & CO’s retail brand, which offers fresh, locally grown, preservative-free products, and Julius Meinl, the ambassador for Viennese coffeehouse culture.

The culinary offer from “Henry for Austrian” ranges from savoury snack bites like the traditional Brettljause platter, hearty delicacies such as the world famous chicken schnitzel with parsley potatoes and mushroom goulash with bread dumplings to healthy bites like the alpine poké bowl and classic Austrian desserts such as Apfelstrudel. The product assortment is updated every three months. 

The Julius Meinl assortment includes Viennese Mélange and tea specialties served in recyclable cups. Passengers can also enjoy Meinl SuprLid Coffee, which combines Meinl’s high quality coffee with Retail inMotion’s SuprLid concept.

Passengers can also expect regional beverages such as premium wines from Meinl am Graben, the famous restaurant and delicacies shop, Almdudler, as well as spirits from the Austrian distillery Reisetbauer or craft beer from the Austrian Beer Buddies.

“Our goal was to create a customer-centric and premium retail concept, which puts an emphasis on quality, regionality and sustainability, and brings iconic food and beverage products to the skies for a traditional Austrian experience,” said Sven Meissner, retail director at Retail inMotion.

Austrian Airlines CCO Michael Trestl adds: “With the help of new technologies provided by Retail inMotion, we are using innovative predictive analytics tools to optimize our onboard offer and loading as well to reduce waste. This enables us to always offer our guests on board a wide selection of fresh food and beverages from a premium range under the DO & CO “Henry for Austrian” brand.”

The new food and beverage offer will become available on Austrian Airlines’ short-haul flights starting on March 18, 2021.